Brand Manager

Role overview:

Own a D2C wellness/fitness brand end to end: growth, new products and profitability. Run it like a business, from concept to launch to contribution margin.

Key responsibilities:

• Brand strategy: Own the annual plan (revenue, growth, market share) across website, app, marketplaces and quick commerce; define positioning and decide which SKUs to scale, fix, reprice or discontinue.
• NPD: Lead launches from consumer insight to go-to-market (concept, formulation brief, pack, pricing) with R&D, sourcing, regulatory and manufacturers; write the business case and decide post-launch to scale, iterate or kill.
• P&L: Own revenue, gross margin, CAC, CM1/CM2/CM3 and marketing budgets; set pricing and promotions that protect margin; drive COGS reduction; run monthly business reviews.
• Digital & retention: Brief performance teams on Meta, Google and marketplace ads; own PDPs, listings, ratings and reviews; drive repeat through CRM, subscriptions and loyalty.
• Cross-functional: Manage creative, influencer and design partners; align with supply chain on forecasting; be the single point of accountability for the brand.

Requirements:

• 3–6 years of brand management in D2C wellness, nutrition, supplements or fitness brands (mandatory). FMCG/offline-only, agency, marketplace-seller or non-wellness D2C profiles will not be considered.
• Led at least 2–3 product launches end to end.
• Owned or co-owned a brand/category P&L with hands-on command of CM, CAC, ROAS and LTV.
• Strong knowledge of D2C channels: brand site/app, Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart.
• MBA in Marketing from a reputed institute, or equivalent experience.