Business Associate

We are looking for a Business Associate to work closely with the Business Head and cross-functional leaders to drive strategic initiatives, business growth, and operational excellence. This is a high-impact role at the intersection of strategy, analytics, and execution — ideal for someone who loves solving complex business problems, building processes from scratch, and owning measurable outcomes.

The candidate will have responsibilities across the following functions:

MTU:

• Planning and governance of the metric - Breakup of the metric (Cohort, Traffic, Conversion), inputs that influence the metric and Daily/Weekly trends.
• Analytical framework to understand traffic broken down by multiple user segments.
• End-to-end ownership: Do what it takes to move the metric by working with stakeholders across Marketing, Comms, Merchandising, Product and Category to move the metric.
• Plan for backup plans if the metric is not on Track.

LTV:

• Define the LTV across multiple categories.
• Break the problem statement into sub-problems and drive it by working with owners of each sub-metric.
• Cohort-wise tracking and solutioning to improve the metric.

Requirements:

• 1-2 years of post-UG work experience across Management Consulting (or) Consumer strategy / Consumer-facing product in Consumer tech companies.
• First-principled thinking: building hypotheses of factors influencing target metric, learnings from past successful/ failed experiments and designing new solutions.
• Consumer thinking to design consumer-backwards offerings/ purpose-built journeys.
• Data-first thinking to interpret trends and conclude insights post bias-removal.
• Strong execution rigour - bias for action while also being comfortable in ambiguous environments.
• Ability to effectively communicate across stakeholders across functions and positions.