Performance Marketing Specialist

BambooBox is an AI-enabled Marketing Services company that helps revenue teams drive stronger pipeline by combining buyer intent data, account intelligence, and highly personalized campaign execution. We work with high-growth and enterprise B2B companies to identify in-market accounts, orchestrate targeted engagement, and convert demand into qualified opportunities.

Our model blends platform capabilities with strategic marketing services, closer to a modern GTM agency than a pure SaaS product.

BambooBox has been recognized multiple times by Forrester and is backed by Peak XV Partners (formerly Sequoia Capital India). We work with leading B2B organizations to operationalize ABM as a scalable, outcome-driven growth motion.

Job Location- Bangalore 

Job Type- Work from office

We are looking for a data-driven and performance-focused Google Ads Analyst to manage, optimize, and scale paid search campaigns across multiple client accounts. This role requires strong analytical thinking, hands-on campaign execution, and a deep understanding of performance metrics, attribution, and ROI optimization.

You will work closely with the Performance Marketing, Content, and Strategy teams to drive measurable growth and deliver exceptional campaign outcomes.

Key Responsibilities:

Campaign Strategy & Execution

Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube).

Conduct keyword research, competitor analysis, and audience targeting.

Structure accounts for scalability and performance efficiency.

Implement A/B testing for ad copies, landing pages, and extensions.

Performance Optimization

Monitor KPIs such as CTR, CPC, CPA, ROAS, and conversion rate.

Optimize bids, budgets, targeting, and ad creatives to maximize ROI.

Analyze search terms and eliminate wasted spend.

Scale high-performing campaigns strategically.

Data & Reporting

Create performance dashboards using Google Ads, GA4, and Looker Studio.

Provide weekly and monthly performance insights with actionable recommendations.

Track and improve attribution models.

Present campaign learnings and strategic recommendations to stakeholders.

Technical Implementation

Set up and manage conversion tracking via Google Tag Manager.

Ensure accurate tracking of leads, purchases, and other key actions.

Collaborate with web/tech teams to resolve tracking discrepancies.

Maintain compliance with Google Ads policies.

Required Skills & Qualifications

3-5 years of hands-on experience managing Google Ads campaigns.

Strong understanding of keyword match types, bidding strategies, and quality score optimization.

Experience with:

Google Ads

Google Analytics 4 (GA4)

Google Tag Manager

Looker Studio

Advanced Excel/Google Sheets skills.

Strong analytical and problem-solving skills.

Experience handling monthly budgets of ₹5L+ (or equivalent).

Good to Have

Google Ads Certifications.

Experience managing e-commerce or lead-generation campaigns.

Understanding of attribution modeling.

Experience working in an agency setup.

Knowledge of CRO principles.

What We’re Looking For

A growth mindset and curiosity to experiment.

High ownership and accountability.

Strong communication skills.

Ability to thrive in a fast-paced, scaling environment.